Ancient African Beauty Rituals Perfected by Modern Technology

Lovinah Supernatural Skincare is a true celebration of sacred beauty and the healing herbal traditions of Africa. Our Supernatural Skincare is inspired by ancient African beauty secrets and centuries old traditional African botanical remedies used to treat skin problems with a twist of modern technology. Lovinah offers a range of plant-powered, next-level, luxury, high-performance and multi-functional products that are designed to look after and address hormonal challenges, premature aging and visibly improve the complexion.

Each product is rich in beautiful history and crafted in micro batches with potent botanicals used several centuries ago in Africa for both skincare and medicinal purposes, then infused with clinically proven bio-active ingredients to help awaken, nourish, moisturize, soothe, energize and flood the skin with high supernatural radiance. Each product tells a story and we personally source the best botanicals, extracts, clay and oils from the regions where the very best plants are found.   

Behind The Brand

Joy Ekhator is the founder of Lovinah and growing up in a traditional African home in her native Nigeria, she experienced the healing powers of mother nature through her grandmother who was an herbalist, traditional doctor, bone setter and midwife. It was through the ancient African knowledge of plants that had been passed down to her, that she was able to heal her own skin conditions after having three children in three years, while working full-time as a computer programmer which caused a hormonal imbalance, that resulted in weight gain and cystic acne.

Joy created LOVINAH to show a modern representation of Ancient African Beauty secrets passed down from generation to generation. Joy's background is in medicine and computer science. She developed her love for plants by watching her grandmother administer herbs for different ailments. Her interest in the connection between the mind, body and soul, bring LOVINAH users a well-balanced experience, and an opportunity to experience her personal knowledge of ancient African beauty rituals.

Joy personally sources the best in luxury botanicals, extracts, clay and oils for Lovinah Skincare. There is an array of beautiful stories and adventurous tradition behind every LOVINAH ingredient. Joy is fascinated with the origin of her ingredients and works diligently to source them directly from the historical areas in which they grow to enable LOVINAH users to embrace and relate to each product. Rich in beautiful history, precious oils, lush rain forest ingredients, LOVINAH has stood the test of time from generation to generation, from Egypt’s Blue Lotus, to Nigeria's Black Soap and South African's Rooibos Tea to Uganda’s Shea Nilotica. LOVINAH has taken a step back into history, creatively revamping ancient beauty rituals.